How to Discover High-Search SEO Keywords That Capture Customer Attention

Now, with this preliminary list, you will use keyword research tools to expand upon it and lock down your keywords. These tools give valuable insights into volume, difficulty, competitiveness, and trends, showing how well each would work for a target. Some of the most effective and popular tools for this are:

Google Keyword Planner

Google Keyword Planner is a tool, available for free, in Google Ads. This tool serves as a good starting point for keyword research. You can just feed seed keywords, and Google Keyword Planner will return a list of related keywords with the average monthly search volume for each one.

• Search Volume Data: The feature provides the approximate number of searches per month with every keyword, which will let you know how those keywords are popular.
• Keyword Suggestions: Taking into consideration your first input, this tool suggests to you other important keywords that you might not have considered.
• Competition Analysis: Google Keyword Planner displays competition scores, which tell you how many advertisers are bidding on the use of each keyword. Using this, you can deduce how difficult it could be to rank for such terms organically.
• Bid Estimates: Additionally, the tool also provides estimated bids for Google Ads customers, indicating what keywords one is most likely to pay for with paid search.

SEMrush

SEMrush has grown into a fully-packed SEO tool with detailed keyword research features, making it the favorite of most digital marketers.

• Keyword Volume and Difficulty: SEMrush provides detailed information on search volume and keyword difficulty, thus zeroing in on the real keywords with the best potential that you will be better ranking.
• Competitive Analysis: One of the greatest things about SEMrush is that it allows you to analyze keywords from your competitors. You will be able to notice which ones drive the most traffic to their sites and look into their SEO strategies.
• Keyword Magic Tool: This feature gives huge lists of keyword ideas, related to your initial terms, organized in thematic groups for easier relevance identification.
• Trend Analysis: SEMrush can track keyword trends over time and show seasonal variations in keywords or emerging topics.

Ahrefs

Ahrefs truly is an ultra-powerful SEO tool destined to become a classic in keyword research and competitive analysis.

• Search Volume and Difficulty: Well, Ahrefs can provide real search volume data and keyword difficulty scores, enabling you to set a priority against your keywords based on the real potential impact.
• Keyword Explorer: It helps you generate keyword ideas and further shows what pages are ranking for the selected keywords, making it very easy to get a sense of what kind of content performs well.
• Backlink Analysis: You can use Ahrefs to see the backlink profiles of top-ranking pages, which helps in understanding what link-building strategies work for your keywords.
• Content Gap Analysis: This will help you identify what keywords your competitors are ranking for but you aren’t, therefore showing how you can broaden your keyword strategy.

Ubersuggest

Ubersuggest is that friendly-looking keyword research tool from Neil Patel. It’s got tons of features built, so it really makes doing keyword research easy.

• Keyword Suggestions: Ubersuggest generates keywords off of a seed keyword, thus helping to uncover new opportunities in keywords.
• Search Volume Data: It provides the search volume for every keyword, thus showing their ranking popularity.
• SEO Difficulty Scores: Ubersuggest provides difficulty scores for SEO, suggesting how hard it might be to rank for each keyword organically.
• Content Ideas: It also generates ideas for content based on provided keywords and produces articles and blog posts that have performed well in that area at the top, which alone may prove useful to draw from in creating your own content.
• Top-Ranking Pages: Not only does Ubersuggest give you a list of top-ranked pages for every keyword, but it also helps in the analysis of their content and SEO strategies.

Using such keyword research tools, you can further fine-tune your seed list, find many new high-potential keywords, and develop an overall keyword strategy that would align with your business goals and targets of the right audience.