The SEO process has been evolving, but the one factor that remains unchanged as the fundamental of all the SEO tasks is keyword research. Keyword research is still one of the primary things every SEO professional with any skill level would perform.
Influencing a new website or any existing one that needs to be improved, SEO keyword research and analysis is a crucial process.
Keyword search volume is the estimated number of searches related to a particular keyword in a chosen timeframe. You may make use of Google Keyword Planner to find the keyword volume. Here, search volume represents the average monthly range. It indicates keyword search volume as a range – between, say 1 to 100 and 1 to 1000.
If you feel this gap to be too huge, and wish to narrow down the range, you need not worry. There’s a way to uncover keyword volume exactly by using a method known as the ‘volume forecast feature.’ This gives marketers an idea about a specific search term’s competitiveness as well as overall volume. When contextualized within particular timeframes, this data helps marketers to see how their chosen keywords drive web traffic over time.
Search engines are the vital channels through which visitors and traffic can be attracted, thus making search volume significant. It is very important to target keywords in your content that have actual search volume.
Your content will not be visible if no one searches for the keywords that you target. On the other hand, if keywords with very high search volume alone are targeted, it will become difficult to get ranking and compete with bigger websites.
Search volume is crucial from the perspective of the PPC bidding strategy as well. High-volume terms tend to be not only more competitive but also more expensive, especially when they are commercial in terms of intent as well.
Certain keywords may garner an exceptionally high number of searches during specific months as opposed to the rest of the year. A typical example would be “the best valentine’s day gift.” This is a seasonal keyword. You must optimize your content around the trend to effectively meet audiences’ anticipation.
Search queries may be consistent throughout the year for certain terms that are known as evergreen keywords. Such keywords tend to maintain a fairly consistent volume across the year and have steady popularity at all times. You must target both seasonal and evergreen keywords along with a broader scope of keywords related to your niche.
Having done the keyword research, you need to use the data in the right way. While high-volume keywords might bring the most traffic…
Medium volume keywords are more specific and they help to attract significant traffic. Often found with two to three words, these offer the optimal results.
Long-tail keywords are those that have more than three words. These are effective in attracting highly-targeted traffic. Although they are low in volume, they result in high conversions.
You need to evaluate your site authority and content aspirations while deciding about the keyword volume…
Small businesses will do better with less-competitive, low volume keywords which prove to be specific to their domain. On the other hand, if you have a brand that is well-established online and ranked high, then it is the high-volume keyword for you.
